The Poetry Of The Ordinary

Kurtas

Radiant, elegant & timeless.

Kurtas

Vibrant hues, effortless grace – brighten your style with our new kurta collection

Baby Y

Pops of Joy is a Charming Appliqué Designs Crafted for Playful comfort and Timeless style.

Nightwear

Minimalistic designs, easy fit silhouettes and heavenly soft fabrics making it perfect to lounge in.

Pick your favourites from a splendid collection of tops, dresses, trousers and kurtas.

Accessories

Made in the best quality velvet, our smooth and lightweight scrunchie is the perfect everyday hair accessory.